2015 saw the proliferation of digital channels for SBS. Whilst the logo had a strong brand presence with over 50% of Australians recognising the logo, it was not as fit for digital executions as it could be. The team and I set about redesigning the SBS Master brand.

Some examples of how this came to life for key brand touchpoints are shown on this page. The master brand approach was rolled out and applied to all brands of SBS.